Category Designer · Affitor/affiliate-skills
Reframe a product's market category and positioning
Walks through analyzing a market's current buying criteria, then defining a new category and positioning angle so a product is judged on different terms than competitors. Useful when working on brand strategy, competitive positioning, or messaging for a product launch.
Good for
- Analyze how a market currently frames buying decisions
- Draft a new category name and positioning angle
- Prepare messaging that reframes comparisons with competitors
- Source repository
- Affitor/affiliate-skills
- Category
- Design
Open-source skills are maintained by their authors and listed as published, with attribution. Results depend on how well the skill fits your task and material.
A good place to start
Help me reframe how my product is positioned so it isn't compared directly against existing competitors in this category.
Make your next great thing.
Bring a question, a file, or an idea that’s not quite there yet.