Viral Mechanisms · vivy-yi/xiaohongshu-skills
Design referral and sharing mechanisms for growth
Applies social-psychology principles (social currency, altruism, belonging) and referral-coefficient math to design content or referral programs that motivate people to share, aiming for compounding, word-of-mouth growth.
Good for
- Design a referral reward program
- Calculate a content sharing coefficient
- Write share-triggering hooks for a post
- Source repository
- vivy-yi/xiaohongshu-skills
- Category
- Xiaohongshu
Open-source skills are maintained by their authors and listed as published, with attribution. Results depend on how well the skill fits your task and material.
A good place to start
Help me design a referral program with reward tiers that encourages our users to invite friends.

Make your next great thing.
Bring a question, a file, or an idea that’s not quite there yet.