Viral Mechanisms · vivy-yi/xiaohongshu-skills

Design referral and sharing mechanisms for growth

Applies social-psychology principles (social currency, altruism, belonging) and referral-coefficient math to design content or referral programs that motivate people to share, aiming for compounding, word-of-mouth growth.

Good for

  • Design a referral reward program
  • Calculate a content sharing coefficient
  • Write share-triggering hooks for a post
Category
Xiaohongshu

Open-source skills are maintained by their authors and listed as published, with attribution. Results depend on how well the skill fits your task and material.

A good place to start

Help me design a referral program with reward tiers that encourages our users to invite friends.

Make your next great thing.

Bring a question, a file, or an idea that’s not quite there yet.